Branding for Linguists: a Case Study

Just a quick post today – the start of the week is sometimes more fraught than the end!

I had the pleasure of reading the ITI‘s Scottish Network newsletter recently, and feel compelled to share a particular article which captured my attention. Valeria Aliperta of Rainy London Translations is no stranger to this blog (read her 1 Linguist, 3 Questions interview), and I always enjoy reading her thoughts on marketing and business identity for linguists on her blog.

The article Val wrote for the ScotNet newsletter gives a great insight into how she arrived at different decisions concerning her company’s brand and online identity, and it certainly provided some food for thought for my own business.

Take a look at the article here and download the latest edition of the ScotNet newsletter here.

I hope you are having a productive start to the week. Check back here for another 1 Linguist, 3 Questions interview in the next few days!

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This article was written by: Megan Onions

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